Capitalising on Brazil events

Sport Business News

The big four consulting firms, KPMG, PricewaterhouseCoopers, Deloitte and Ernst & Young, have been busy preparing themselves for Brazil 2014 and Rio 2016 and are poised to win significant work over the coming months and years.

All are banking on their wealth of expertise gained on other major event projects in many other countries to hone their approaches in the Brazilian market, utilising their international teams and sports 'knowledge' centres located elsewhere as a crucial aspect of their local offering. Key services being offered for the events include works and finance auditing, risk management, viability studies and assistance with the all important Public Private Partnership model, which will be used for numerous projects, including a bunch of the stadium developments. Importantly, the firms will also be seeking to clarify and define the opportunities for private capital and investments in the two events, with the general consensus being that up to this point it is still difficult to determine exactly how many projects will unfold and where the best prospects lie. A smaller rival, Terco Grant Thornton, is also getting in on the action and has set up a specialised team of around 100 to work on sport and major event projects in conjunction with international partners within the group. Meanwhile, the FIFA inspection team was in Brazil in mid–May 2010 to analyse all 12 host city stadium projects. The associated (and often sensationalistic) reports of missed deadlines, 'incredible' delays and possible FIFA repercussions have shown, at the very least, just how much work remains to be done to prepare the country for the 2014 FIFA World Cup. With all but a few of the projects behind schedule and, more importantly, still requiring a major amount of work (some are yet to appoint a main contractor and those that have are just starting initial demolition or basic construction work), there are still hundreds of tenders, supply contracts, specialised technology requirements, advisory roles, etc. still to come, not to mention added opportunities stemming from inevitable design alterations and last minute changes. For overseas businesses able and willing to win work on Brazil 2014 projects, the current amber alert not only shows that the window of opportunity is still open, but that things are likely to start moving a lot quicker than they have been up until now. Furthermore, the previously hazy details surrounding most projects are now coming into sharper focus, so a much clearer picture of potential opportunities are set to emerge over the coming months. All in all, it would be a good time to start considering where your business may fit in. About Simon TarmoA journalist from Sydney, Australia, and co–founder of industry journal Australian Sponsorship News, Simon Tarmo now lives in Belo Horizonte, Brazil. Having worked on a range of writing, research and trade projects across a number of industries including sport, entertainment and wine, he is currently focusing on business opportunities involving the 2014 World Cup and Rio 2016 in Brazil. With fluent Portuguese language skills, he has an extensive network of contacts throughout Brazil and can advise and assist foreign groups doing business in the country. More details http://simontarmo. blogspot. com/ ~ Simon Tarmo+55 31 9196 0069simon@pando. com. auhttp://simontarmo. blogspot. com/

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