Brazil links with Oz

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In encouraging signs for Australian companies looking to enter the Brazilian market, the Rio de Janeiro city council has indicated it is very interested in attracting new investments and business ventures from Australia as it aims to position the city as a business friendly destination ahead of the 2016 Olympics.

A recently–formed body called the Investment Promotion Agency of Rio de Janeiro (API–Rio Business) is leading the push to improve the city's image as a business destination and become the location of choice for companies entering the Brazilian and South American markets, with a particular focus on leveraging 2016 Olympic Games requirements. In June 2010, two global businesses with strong ties to Australia have established a presence in Rio, with ARUP and Populous (formerly HOK Sport) opening small offices in the city. Meanwhile, sporting ties between Australia and Brazil will be given a much needed boost over the coming months with ex–judo champion and Brazilian Olympic Committee (BOC) member Sebástian Pereira to spend 75 days with the AOC as part of a special internship programme. Pereira, who is a supervisor in the BOC's high performance sport department, will accompany the AOC's preparations for the upcoming Youth Olympics in Singapore later in 2010, while he will also learn about the AOC's organisational structure, regarded as one of the most successful in the world. The arrangement is part o f the Olympic Solidarity Programme, which encourages exchanges amongst national Olympic committees. Since retiring from top level judo Pereira has been involved with the organisation of the Rio 2007 Pan–American Games and the Brazilian Olympic delegation for Beijing 2008. During his judo career, Pereira competed at the Atlanta 1996, Sydney 2000 and Athens 2004 Olympics. About Simon TarmoA journalist from Sydney, Australia, and co–founder of industry journal Australian Sponsorship News, Simon Tarmo now lives in Belo Horizonte, Brazil. Having worked on a range of writing, research and trade projects across a number of industries including sport, entertainment and wine, he is currently focusing on business opportunities involving the 2014 World Cup and Rio 2016 in Brazil. With fluent Portuguese language skills, he has an extensive network of contacts throughout Brazil and can advise and assist foreign groups doing business in the country. More details http://simontarmo. blogspot. com/ ~ Simon Tarmo+55 31 9196 0069simon@pando. com. auhttp://simontarmo. blogspot. com/

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