Rio expands sports

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The Brazilian Olympic Committee (BOC) has opened a new source of opportunities in the country's sport industry by announcing its intention to expand the range of sporting disciplines that Brazil will be able to compete for medals in by Rio 2016. Over the past few Olympics Brazil has averaged medals in around eight sports and the aim is to expand this to 13 for South America's first ever Olympic Games.

BOC president Carlos Arthur Nuzman made the announcement in Brasilia at a ceremony for the country's Youth Olympics Team, calling for the federal government to invest more in high performance sport to help reach the goal. Brazil Sports Minister Orlando Silva admitted investment for Olympic sports would need to be considerably increased if the target is to be met. " If we compare Brazil to other countries like China, the United States, Britain or Australia then we are far behind our competitors, " said Silva. " To go head–to–head, we must invest three times more than we do now. " The announcement comes just a month after the Brazilian Ministry of Sport toured many of Australia's key sporting facilities and institutes of sport (see report here) and it is hoped that the new, formal announcement will lead to greater collaboration between the two countries as Brazil seeks to emulate Australia's recent Olympic success. About Simon TarmoA journalist from Sydney, Australia, and co–founder of industry journal Australian Sponsorship News, Simon Tarmo now lives in Belo Horizonte, Brazil. Having worked on a range of writing, research and trade projects across a number of industries including sport, entertainment and wine, he is currently focusing on business opportunities involving the 2014 World Cup and Rio 2016 in Brazil. With fluent Portuguese language skills, he has an extensive network of contacts throughout Brazil and can advise and assist foreign groups doing business in the country. More details http://simontarmo. blogspot. com/ ~ Simon Tarmo+55 31 9196 0069simon@pando. com. auhttp://simontarmo. blogspot. com/

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