Cup to boost football

Sport Business News

Brazilian football clubs will have the chance to double their current revenues over the next few years thanks in large part to the 2014 FIFA World Cup, according to a new study by the Brazilian arm of international consulting group Crowe Horwath.

The prediction is that 2009's R250m combined figure, derived mainly from ticket sales, could reach R520m by 2014 thanks mainly to additional revenue streams to be made possible by preparations for the 2014 FIFA World Cup. In contrast to their strong performances on the field, Brazilian football clubs have relatively limited business models in comparison to professional sporting outfits from Australia, the US and Europe, with significant need for better marketing and management practices. The new study forecasts that once the ongoing spate of stadium renovations and facilities upgrades are complete clubs will have more opportunities to access additional income from the likes of corporate hospitality, stadium retail and dining, naming rights and other sponsorship categories. Despite the patent opportunities, significant work is required to bring clubs up to date with world's best practice in such areas, which are often non –existent in even the foremost Brazilian clubs. About Simon TarmoA journalist from Sydney, Australia, and co–founder of industry journal Australian Sponsorship News, Simon Tarmo now lives in Belo Horizonte, Brazil. Having worked on a range of writing, research and trade projects across a number of industries including sport, entertainment and wine, he is currently focusing on business opportunities involving the 2014 World Cup and Rio 2016 in Brazil. With fluent Portuguese language skills, he has an extensive network of contacts throughout Brazil and can advise and assist foreign groups doing business in the country. More details http://simontarmo. blogspot. com/ ~ Simon Tarmo+55 31 9196 0069simon@pando. com. auhttp://simontarmo. blogspot. com/

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