New president a boost

Sport Business News

The end–October 2010 election result is being considered a strong result for Brazil's sport industry with president elect Dilma Rousseff having promised increased spending for the area on top of the already significant commitments of recent years, including ongoing FIFA World Cup and Rio Olympics preparations, both of which she has had a previous hand in through her previous role as chief of staff in the Lula government.

In the lead up to the presidential run–off Dilma strongly promoted her plans to pump up spending on sport, particularly in relation to social inclusion programmes, running a lengthy advertising campaign dedicated purely to her policies and proposals involving sport, whilst opposition candidate JosÉ Serra made few references to the area. She also committed to Lula's existing promises of ensuring the FIFA World Cup and Olympics are fitting showcases of Brazil's emergence as a global heavyweight. Importantly, both the Brazilian Olympic Committee and Brazilian Football Confederation have already displayed their confidence in the new leadership and its ability to oversee successful editions of each event. The mayor of Rio de Janeiro, Eduardo Paes, also commented that the result is a boon for the city and state, with Dilma a much closer ally than Sao Paulo–based Serra. About Simon TarmoA journalist from Sydney, Australia, and co–founder of industry journal Australian Sponsorship News, Simon Tarmo now lives in Belo Horizonte, Brazil. Having worked on a range of writing, research and trade projects across a number of industries including sport, entertainment and wine, he is currently focusing on business opportunities involving the 2014 World Cup and Rio 2016 in Brazil. With fluent Portuguese language skills, he has an extensive network of contacts throughout Brazil and can advise and assist foreign groups doing business in the country. More details http://simontarmo. blogspot. com/ ~ Simon Tarmo+55 31 9196 0069simon@pando. com. auhttp://simontarmo. blogspot. com/

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