Hotel sector hots up

Sport Business News

After years of stagnation Brazil's hotel sector has been well and truly sparked by the opportunities associated with the world's two biggest sporting events, with initial preparations for the 2014 FIFA World Cup and Rio 2016 showing up the dearth of supply right across the country.

In recent weeks a host of projects and promises have been announced, including:– Marriott International, which currently has only four hotels in Brazil, revealing plans to develop 50 Fairfield by Marriott developments throughout the country in a partnership with Rio de Janeiro–based real estate developer PDG Realty SA Empreendimentos & Participacoes. – France's Accor committing to build four hotels in Rio de Janeiro's Barra region, where the majority of 2016 Olympics facilities will be located. – Brazilian group Performance Real Estate Ventures announcing investment of around R250m in nine new hotels in Rio. – US hotel administrator Host Hotels buying the five star JW Marriot hotel on Copacabana Beach, which will continue to be operated by Marriot. – The Brazilian Hotel Industry Association of Rio de Janeiro predicting a wave of retrofits across the city in preparation for the 2016 Games. Meanwhile, Brazil's minister of sport Orlando Silva Jr has provided some telling insights into future sport policy in the country, declaring at an event in Rio that his country's challenge for 2011 and beyond is to increasingly link sport to education and provide new opportunities for social inclusion for millions of students around the country. He said although they have already begun to invest in the area there now needs to be much greater effort to ensure sustainable development across various sporting disciplines, both before and after the two mega–events scheduled to be held in the country over the coming years. Silva also reiterated their focus on seeking out new Olympic talents, as did the secretary of sport for the state of Rio de Janeiro, Marcia Lins, who added that such work is already underway through the ongoing establishment of 650 special 'Rio 2016' centres that are developing talent across 30 sports. Although the project is already reaching 130, 000 youths, the plan is to triple this number over the next few years. About Simon TarmoA journalist from Sydney, Australia, and co–founder of industry journal Australian Sponsorship News, Simon Tarmo now lives in Belo Horizonte, Brazil. Having worked on a range of writing, research and trade projects across a number of industries including sport, entertainment and wine, he is currently focusing on business opportunities involving the 2014 World Cup and Rio 2016 in Brazil. With fluent Portuguese language skills, he has an extensive network of contacts throughout Brazil and can advise and assist foreign groups doing business in the country. More details http://simontarmo. blogspot. com/ ~ Simon Tarmo+55 31 9196 0069simon@pando. com. auhttp://simontarmo. blogspot. com/

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