Brazil and the beautiful game

Sport Business News

Although the next few years should see significant new investments in a range of sports as the country prepares for a strong home showing in the Rio 2016 Olympics, there is absolutely no denying the overwhelming dominance of football on the Brazilian sporting scene.

In the latest part of our series of reports on stats and trends in the wider Brazilian sport industry, we take a look at sport sponsorship spending in the country, which only confirms the comprehensiveness of football's supremacy. As reported previously, total sport sponsorship in Brazil in 2008 was R328, 460, 000 (approximately $200m), according to the Brazilian Institute of Sports Marketing. Of this, football received a whopping 63%, or $205, 300, 000, although the ongoing preparations for the 2014 FIFA World Cup and recent renaissance of Brazil's national football league would no doubt have added to this number since 2008. Of this R205. 3m, the breakdown was:– Club sponsorships = 82, 630, 000– Stadium branding = 38, 000, 000– Individual athlete deals = 1, 920, 000– Brazilian national team = 81, 000, 000– Events and tournaments = 1, 750, 000After football comes:2 – Volleyball – 15% – 49, 000, 000NOTE: Brazil is currently the worlds most successful country when taking into account all forms and levels of volleyball, with the mens indoor team ranked number one in the world and the women number two, while the country is also very strong at beach volleyball. The countrys professional team competition is well supported and gains significant television coverage. 3 – Basketball – 5% – 16, 496, 000NOTE: Has lost some ground to volleyball in recent years but Brazil continues to perform strongly on the international stage, while the national professional league remains popular and gains regular pay TV coverage. 4 – Futsal – 2% – 5, 626, 000NOTE: This indoor version of football boasts very strong participation rates with a popular national league featuring regularly on Pay TV. 5 – Tennis – 2% – 7, 900, 000NOTE: Gained popularity thanks to Gustavo Kuertens success in the late 1990s and early 2000s but has a poor national organisation. Practiced widely on an amateur basis with plenty of courts available nationwide, albeit mainly for the upper middle class and above. 6 – Motor Sport – 1% – 3, 872, 000NOTE: Brazilians follow the Formula One championship very strongly, as well as the Indy championship and some other international events to a lesser extent, however domestic competitions, including stock car and truck racing and rally, have become increasingly popular in recent years, signalling that motor sport should gain a larger piece of the pie in years to come. 7 – Others – 12% – 40, 266, 000About Simon TarmoA journalist from Sydney, Australia, and co–founder of industry journal Australian Sponsorship News, Simon Tarmo now lives in Belo Horizonte, Brazil. Having worked on a range of writing, research and trade projects across a number of industries including sport, entertainment and wine, he is currently focusing on business opportunities involving the 2014 FIFA World Cup and Rio 2016 in Brazil. With fluent Portuguese language skills, he has an extensive network of contacts throughout Brazil and can advise and assist foreign groups doing business in the country. More details http://simontarmo. blogspot. com/ ~ Simon Tarmo+55 31 9196 0069simon@pando. com. auhttp://simontarmo. blogspot. com/

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