Obama visit beckons

Sport Business News

On 19 March 2011 US president Barack Obama will arrive in Brazil to discuss a range of issues, including a number of arrangements in relation to the 2014 FIFA World Cup and Rio 2016 Olympics. Among other things, the US is looking at ways to get involved in the two mega–events and trade its significant expertise in sport and major events.

The Inside the Games website reports that Obama is set to unveil a new financing agreement for US–based companies and US subsidiaries of multinationals to assist with roads and other infrastructure projects in Brazil. A key aspect of the deal will be a 'one–stop shop' with a single set of documents and financing conditions for joint ventures, according to the report. The Export–Import Bank of the United States will drive the initiative in conjunction with Brazil's National Development Bank, with hundreds of millions of dollars to be provided annually. At the same time, Brazil's tourism body Embratur continues to ramp up its promotional activities in the US, the latest having been launched at the New York Times Travel Show at the end of February 2011. The latest push aims to educate the tourism industry about new options and initiatives underway in the country, including preparations for the Cup and Games. The US currently accounts for the second greatest number of tourists to Brazil, with 603, 674 Americans visiting the country in 2009. About Simon TarmoA journalist from Sydney, Australia, and co–founder of industry journal Australian Sponsorship News, Simon Tarmo now lives in Belo Horizonte, Brazil. Having worked on a range of writing, research and trade projects across a number of industries including sport, entertainment and wine, he is currently focusing on business opportunities involving the 2014 World Cup and Rio 2016 in Brazil. With fluent Portuguese language skills, he has an extensive network of contacts throughout Brazil and can advise and assist foreign groups doing business in the country. More details http://simontarmo. blogspot. com/ ~ Simon Tarmo+55 31 9196 0069simon@pando. com. auhttp://simontarmo. blogspot. com/

Additional information