Tourism remains Brazil priority

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Twenty–four unique tourist routes throughout Brazil have just been identified and will undergo specific preparations to cater for the massive influx of visitors expected for the 2014 FIFA World Cup.

The initiative is part of the 'Talents of Rural Brazil' project and brings together three Brazilian Ministries: MTur (Tourism), MDA (Agricultural Development) and Sebrae (Support for micro and small companies), which jointly determined the 24 routes, two each from the 12 FIFA World Cup 2014 Cup host cities. The selection process took into account 119 proposals, all fulfilling the obligatory requirements of being within three hours of a host city and having more than 10% of the project involving family agricultural businesses. The proposals also had to be fully developed tourism products', ready to be commercialised. The winning 24 will now be fully evaluated and checked accuracy, following which they will begin to receive special support for promotion and commercialisation. One of the key aims of the initiative is to strengthen the Brazilian agricultural sector at the family level, adding tourism services to the existing mix of products on offer. Meanwhile, the 2011 Brazilian Carnaval celebrations have provided a telling insight into one of the most pressing requirements in Rio de Janeiro ahead of the 2014 World Cup and 2016 Olympics: accommodation. In early March 2011, the Rio state governor SÉrgio Cabral affirmed that the hotel sector in the capital city has reached 100% occupancy during the week's celebrations and that they were planning a range of actions to increase supply significantly over the coming years, adding that he sees the problem as a sweet one to resolve. Cabral also pointed out that the city's vacancy rate for commercial space is a very low 2%. About Simon TarmoA journalist from Sydney, Australia, and co–founder of industry journal Australian Sponsorship News, Simon Tarmo now lives in Belo Horizonte, Brazil. Having worked on a range of writing, research and trade projects across a number of industries including sport, entertainment and wine, he is currently focusing on business opportunities involving the 2014 World Cup and Rio 2016 in Brazil. With fluent Portuguese language skills, he has an extensive network of contacts throughout Brazil and can advise and assist foreign groups doing business in the country. More details http://simontarmo. blogspot. com/ ~ Simon Tarmo+55 31 9196 0069simon@pando. com. auhttp://simontarmo. blogspot. com/

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