Australia targets Brazil

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Although precise details are still being decided, the mid–May 2011 announcement by Australian trade minister Craig Emerson of a comprehensive reform of the Australian Trade Commission marks the beginning of a stronger focus for the organisation on Latin America including, of course, the emerging powerhouse that is Brazil.

With the reform aimed at better meeting the needs of Australian businesses, the organisation has determined that more of Austrade's work will be undertaken in the world's frontier and emerging markets, where Australian businesses can benefit most from government support, Emerson said. Beyond additional resources for Latin America, he stated that Austrade would look to establish offices in Mongolia and Central Asia and strengthen its presence in China and Africa, adding that the cost to individual companies seeking to do business in frontier or emerging markets can be prohibitively high. Emerson also affirmed that he sees Latin America as offering growing prospects for Australian businesses and that, along with the other markets mentioned, it is where the big growth potential lies. Additional details are expected to be released over the coming months, with initial changes to begin soon after. About Simon TarmoA journalist from Sydney, Australia, and co–founder of industry journal Australian Sponsorship News, Simon Tarmo now lives in Belo Horizonte, Brazil. Having worked on a range of writing, research and trade projects across a number of industries including sport, entertainment and wine, he is currently focusing on business opportunities involving the 2014 World Cup and Rio 2016 in Brazil. With fluent Portuguese language skills, he has an extensive network of contacts throughout Brazil and can advise and assist foreign groups doing business in the country. More details http://simontarmo. blogspot. com/ ~ Simon Tarmo+55 31 9196 0069simon@pando. com. auhttp://simontarmo. blogspot. com/

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