Tourism development in Rio

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The Rio de Janeiro state government and the Interamerican Development Bank have announced major new investments in the region's tourism offering in a bid to develop a new inclusive approach to tourism that encourages job creation and 'micro–entrepreneurship'.

The Back has committed $112m with the government contributing a further $75m to the initiative, which falls under the tourism ministry's Prodetur National programme, which aims to strengthen Brazil's tourism policy and consolidate tourism management in a democratic and sustainable way. The initiative will be focused on two parts of Rio state, the coastal and the hinterland regions. Key aims include: the strengthening of specialised tourism products, the promotion of tourism commercialisation, strengthened institutional structures, better access infrastructure and socio–environmental management. The involvement of the IDB marks the first time the Rio government has attracted private sector resources for tourism development. Rio's tourism secretary estimates that the state will receive more than $7bn from the 79, 000 tourists expected for the 2014 FIFA World Cup, and more than $17bn from 196, 000 visitors for the Olympics. Meanwhile, in a noteworthy move providing pointers on opportunities in the Brazilian sport and major event infrastructure markets, Canada–based ATCO Group, though its ATCO Structures & Logistics arm, has just opened a Rio de Janeiro office to offer modular solutions for sporting event infrastructure and associated requirements. ATCO's arrangement is typical of entries into Brazil, forming a joint–venture with Brazil's Tecno Fast to create Tecno Fast ATCO and open a new sales office in Rio. The office will offer temporary modular solutions for major events in addition to targeting Rio de Janeiro's growing infrastructure needs, including significant investments in transportation, water and sewage systems as the city prepares for the 2014 FIFA World Cup and Rio 2016. About Simon TarmoA journalist from Sydney, Australia, and co–founder of industry journal Australian Sponsorship News, Simon Tarmo now lives in Belo Horizonte, Brazil. Having worked on a range of writing, research and trade projects across a number of industries including sport, entertainment and wine, he is currently focusing on business opportunities involving the 2014 World Cup and Rio 2016 in Brazil. With fluent Portuguese language skills, he has an extensive network of contacts throughout Brazil and can advise and assist foreign groups doing business in the country. More details http://simontarmo. blogspot. com/ ~ Simon Tarmo+55 31 9196 0069simon@pando. com. auhttp://simontarmo. blogspot. com/

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