Scotland event hosted by MEI

Sport Business News

On 4 April 2011 MEI and EVTG hosted a briefing focusing on Major and Iconic events in Scotland at Millbank Tower London, sponsored by Rapiscan Systems.

It was well attended by a variety of businesses from the UK and overseas, with a common interest in finding out how they can maximise from events in this Region. Scotland is host to many major events such as the Royal Edinburgh Military Tattoo which occurs every summer as well as the Commonwealth Games which will be hosted in Glasgow in 2014. Delegates were very fortunate to be welcomed by Sir Craig Reedie, executive board member of the International Olympic Committee who touched on his vast experience of organising such major events and how moving with the times is vital and can therefore bring about new opportunities to businesses. One example was that of the importance of new media which was expanded upon by Alex Balfour, head of new media for London 2012, who explained that due to the increasing use of the internet across age groups, since London won the bid in 2005, the organisers have brought about new initiatives to keep up with the use of social media to distribute messages about the games. This experience offered the Scottish event organisers some lessons learnt from London while demonstrating ways to keep ahead of the game, this also sparked interest around the room about how these initiatives will be continued post the Olympic games in 2012, therefore illustrating the endless prospects around London 2012 and other major events. The briefing turned the focus to Scotland looking at two events in particular, one that occurs every year and one which will occur in 2014. Tom Chambers, major projects development manager of the Royal Edinburgh Military Tattoo explained how even though this event occurs year on year at a venue which is there permanently, there is a huge requirement for temporary overlay due to Edinburgh Castle being a tourist attraction as well as a venue, therefore seating and staging needs to be removed and installed as required. Therefore creating challenges especially around managing the crowds with one entrance and exit while maintaining high security , as a result Chambers announced a current opportunity gap around Technology and Security in order to move the crowds from the ticket office to security checks more efficiently to minimise complexity and risk, this aroused some attention among the audience and revealed how these EVTG meetings can open doors to members. The briefing was closed by David Grevemberg, chief operating officer of the Commonwealth Games Glasgow 2014, who is working on his fifth Commonwealth Games. He explained the objectives of the games in terms of the athlete experience as well as enhancing Glasgows profile during the sporting events and thereafter. The organisers are encouraging healthy living within Glasgow to ensure the sustainability and legacy of the games long after they occur, thus bringing about endless business opportunities. Grevemberg explained the Commonwealth Games approach to security as integrated, the Glasgow organisers can take the knowledge and experience from London and other host cities to implement law enforcement, traffic management and terrorism awareness, highlighting many opportunities around security alone. Steve Revell from Rapsican Systems, event sponsor opened the drinks reception with a few words of thanks to Major Events International who have supported them with their initiatives around Major Events. During the networking drinks as well as the delegates having the opportunity to exchange experience and knowledge with the speakers and other attendees, Lloyds TSBs Chris Daniels won the prize draw of a trip on the 'Water Bus to the Olympics'. This is an initiative to manoeuvre the crowds during the Olympics between the various venues, which is a great indication of the diverse and obscure business opportunities that can be born out of major and iconic events whether directly associates or maximising your business off the back of the event. EVTG and MEI continue to host these briefings and it is becoming ever more apparent how valuable they are to our network and members. The next EVTG briefing will be on 8 June 2011 focusing on the World Cup 2018, with the appointment of Natalya Tueva who will be heading up Russia for MEI. For more information about this event please contact Amy abrice@majoreventsint. com.

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