MEI speaks at conferences in Australia and New Zealand

Sport Business News

Dennis Mills, CEO MEI, has just returned from speaking at two conferences in Australia and New Zealand as well as visiting new clients in both countries.

In Australia the Sports Research Group ran a highly successful two day conference attended by 150 delegates in Sydney. There were a range of speakers from the USA, Canada and New Zealand who spoke on issues relating to the use of Social Media and the impact on generating revenues for Sporting bodies and Clubs. The results which have been achieved have been considerable and MEI will take this learning into future events run for the Events and Venue Technology Group (EVTG) jointly run by MEI and IPT Design. The visit also included the opportunity to watch an Australian Football League match which is an interesting mix of what Europeans may consider to be a mix of rugby, basket ball and athletics!This gave us the chance to see a fantastic match, won by the Sydney Swans and visit a Stadium which has very regular use as it doubles up as a cricket ground also. The atmosphere was certainly on a par with the Premier league match in UK. Following a highly successful workshop for our new client MySpace, we look forward to promoting their capability internationally as signature providers of bespoke Corporate and other organising or government level events where temporary overlay and turnkey solutions are required. Meetings were also held with Thales, Rapiscan Systems, Bosch and Control Risks. MEI is now advancing plans to open a subsidiary in Australia given it is such an active market and provides in–bound and out–bound opportunities for our customers. Following the first conference Dennis then went to Auckland to speak at the Sport is Fantastic Conference again organised by the Sports Research Group. His focus this time was on winning bids, mobilisation of organising committees and applying lessons learned from the past. During the conference there were some excellent presentation by members of the Rugby World Cup 2011 organising committee. The key driver for 2011 is the sale of tickets which to date has proven to be highly successful but there is no let up in the pressure to keep the momentum going given the considerable distance people will need to travel for the tournament. Some visits during free time to regrettably just the North Island reveals it will be a truly fantastic visitor experience for those attending the tournament. For Rugby fans the combination of fantastic Rugby in an amazingly rich cultural and tourism destination will make it an unforgettable experience. We are hoping to host a visit by some of those involved in delivering business solutions for the tournament before Christmas which may include members of the organising committee too should this be agreed. Thanks to the efforts of Populous who are the world recognised experts in delivering design solutions for Stadium, Dennis had the opportunity to visit the site of the new stand at Eden Park in Auckland. This is a massively impressive design which will complement the existing classic architecture with a highly innovative and visually impressive new structure. The sample of photographs here show some of the key aspects of this project which is well advanced and will be delivered in plenty of time to allow test events to be held. Populous are involved in other stadium for 2011 Rugby World Cup and Bindi Perkins and Daryl Maguire gave a very interesting presentation during the conference about their capability and key projects which was well received. MEI is now also investigating the feasibility of a regional office in New Zealand

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