Sporting summer boosts HD take-up

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The UEFA European Football Championships and Beijing Olympic Games have boosted consumption of High Definition technologies in Europe.

Consumption of high definition (HD) technologies in Europe has increased in 2008 due to popularity of the UEFA European Football Championships and Beijing Olympic Games. Non–profit, pan–industry body DEG Europe, using GfK Retail tracking, predicts that by the end of summer 2008 in Europe, one third of households in the continent will own HD television sets, having purchased them to follow their sporting heroes and teams. Sport has long been recognised as a driver of HDTV sales globally, particularly in the US. The NFL

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