Beijing 2008 sets digital records

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The 2008 Beijing Olympic Games were officially the most–watched event of all time in the US, both on television and online.

The 2008 Beijing Olympic Games were officially the most–watched US television event of all time with 211m viewers tuning into NBC and its sister cable channels, according to Nielsen Media Research. The broadcaster said that its website, nbcolympics. com recorded 1. 3bn page views, 53m unique users, 75. 5m video streams, and had around 10m hours of video consumed during the event. A new record for the International Olympic Committee

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