ESS sign $900m cricket rights deal

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Pan–Asian broadcaster, ESPN Star Sports (ESS) has agreed a 10–year, $900m deal with the Indian Premier League (IPL) for the commercial rights for the Champions League Twenty20 competition in cricket.

Pan–Asian broadcaster, ESPN Star Sports (ESS) has agreed a 10–year, $900m deal with the Indian Premier League (IPL) for the commercial rights for the Champions League Twenty20 competition. According to ESS, in terms of advertising, IPL matches can easily garner a minimum base price of $1m per match. ESPN Software India managing director R C Venkateish said:

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