Technology par for the course

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A comment on how golf is leading the way in utilising technology to grow its fanbase

On the links at Kentucky's Valhalla Golf Club in late September 2008, the USA squared up against Europe in its successful quest to win back the Ryder Cup. Meanwhile, behind the scenes, European Tour Productions combined NBC's US coverage with 35 cameras of its own to create an unique world feed, distributed to over 30 countries across the world. And on the web, Turner Sports produced RyderCup. com, providing live streaming–video content to hungry fans (and in the case of Europe, tired ones, due to the time difference). Golf has long been a pioneer when it comes to utilising available technology to reach fans. In the 1950s, television audiences couldn

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