Vero wins contracts

Sport Business News

VERO, the international sport business consultancy, has announced three new client wins – the International Paralympic Committee (IPC), Rio 2016 (the Candidate City bidding to host the 2016 Olympic and Paralympic Games) and Beyond Sport (a major new globa

The IPC, the global governing body of the Paralympic Movement, has appointed VERO to advise on its brand and marketing strategy and provide council across a range of brand, marketing and sponsorship opportunities. The IPC organises the Summer and Winter Paralympic Games, and serves as the International Federation for nine sports, for which it supervises and co–ordinates the World Championships and other competitions. Rio 2016, the organisation leading Rio de Janeiro's bid to host the 2016 Olympic and Paralympic Games, has also appointed VERO as its strategic campaign and communications agency. Mike Lee, CEO of VERO and lead on the account, said "Over the next 12 months we will ensure Rio 2016 communicates its vision and plans for the 2016 Games in the most powerful, compelling and relevant way possible, whether to the IOC, wider Olympic Family or international media. They have a great story to tell and it is our role to ensure they tell it well. " Finally, Beyond Sport, a global charity that seeks to promote the power of sport as a vehicle for social change, has appointed VERO to advise on its brand, communications and stakeholder relations. Given the charitable status of Beyond Sport, VERO will be working pro–bono. London will host the first ever Beyond Sport summit in July 2009 where high profile international speakers from the world of politics, business, sport and NGOs are expected to attend. Beyond Sport's ambassadors include Tony Blair, Lord Coe, Sergey Bubka, Simon Fuller (founder, 19 Management), Nawal El Moutawakel (IOC member), Lucas Radebe (FIFA ambassador), and Ron Pundak (CEO, Peres Centre for Peace).

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