UEFA invites licensing tenders

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Following the UEFA executive committee's approval of the European football federation's commercial strategy, UEFA has launched an 'Invitation to submit offer' (ISO) process.

The ISO is for the sponsorship, licensing, retail and supplier rights for the sports apparel and sporting goods category in relation to UEFA's national team competitions from 2010 to 2017. Included in the comprehensive set of rights is the unique opportunity to design, produce and market the official match balls of UEFA's premium national team competitions, in particular the official match balls of the UEFA EURO 2012 and 2016 European football Championships. The successful party will thereby have the opportunity to develop a long–term strategic partnership with UEFA. Until Friday 17 April, qualified parties (international sporting goods companies) may register their interest in receiving the ISO by e–mailing: eurotop. sports–apparel. iso@uefa. chAfter certain formalities, qualified parties will then be provided with the tender documents on the official launch date of the tender process to be communicated in due course. UEFA's commercial division is among other tasks responsible for generating sponsorship and licensing revenue from all professional national team competitions, and managing the relationships with all associated commercial partners. The events managed by UEFA commercial include UEFA's flagship events UEFA EURO 2012 (taking place in Poland and Ukraine) and UEFA EURO 2016 (venue due to be decided in May 2010) as well as the UEFA Under–21 Championships (2011 in Denmark, 2013, 2015, 2017), UEFA Women's EURO (2013, 2017) and UEFA Futsal Championships (2012, 2014, 2016), all of which fall under the UEFA EUROTOP programme. UEFA introduced the UEFA EUROTOP programme as a new marketing concept designed to offer a limited number of top UEFA partners the most comprehensive integrated rights package for the UEFA EURO 2008, along with full rights to the other top UEFA national team competitions. Following on from the success of this programme, UEFA will appoint no more than 10 global sponsorship packages for UEFA EURO 2012, with up to eight of these also being granted full UEFA EUROTOP package rights. In addition, no more than four local packages will be made available by UEFA in Poland and four in Ukraine, continuing UEFA's committed approach to work with a limited number of sponsors for greater value to those involved. Beyond the UEFA EUROTOP package for the sports apparel and sporting good category being tendered through this ISO, sponsorship rights in all other product categories are now also actively being marketed.

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