UEFA to provide Address

Sport Business News

The Closing Address speaker for Sport and Technology: The Conference 2009 has been announced.

SportBusiness Group, producer of Sport and Technology: The Conference 2009, in association with BT Media and Broadcast, is pleased to announce that Bernard Ross, Head of TV Production at UEFA Media Technologies will be providing the Closing Address at this year's event at BT Centre in London on 4 June. Following in the footsteps of the International Cricket Council, Avaya and FIFA, Ross will bring the highly–acclaimed annual event to a close by outlining UEFA's strategy for managing its host broadcasting of the European Football Championships completely in house, utilising a cross–platform approach. The EURO 2008 tournament was both a logistical and technological challenge for UEFA, having been produced in two host countries and completely in high definition to around 140 territories. Encompassing a mixture of panel discussions and keynote addresses, Sport and Technology: The Conference has continued to attract a wide range of high profile speakers from both technology companies and sports properties. Confirmed speakers include representatives from BetFred, BetNOW, BT London 2012, BT Media and Broadcast, Chelsea Digital Media, Cisco Media Solutions, Football League Interactive, Major Events International, NFL UK, Nike UK and Ireland, PA Sport, Ricoh Arena, Scotcomms Technology Group, Simply Sports, SportBusiness Group, STATS Inc, Tottenham Hotspur, Trent College, UEFA, Wembley Stadium and XL Communications. All speaker positions have been filled, but a few commercial opportunities remain (please contact adam. barker@sportbusiness. com). Sport and Technology: The Conference 2009 is expected to attract its usual sell–out following of delegates from a wide variety of leading rights owners and companies involved in the sports industry. In short, it is THE conference where technology meets sport. Earlybird tickets priced £395. 00 plus VAT are only available until Friday 17 April 2009, rising to £495. 00 plus VAT after that date. Places are strictly limited due to size and security constraints at BT Centre so book now to avoid disappointment!Visit www. sportandtechnology. com for further details.

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