Perform in FIBA deal

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FIBA the world governing body for Basketball and Perform, the global digital sport specialist have announced an agreement.

The two entities will work together to bring live and on–demand FIBA basketball action to online fans around the world. Perform will develop a new, high quality video console for FIBA and its five continental zones (FIBA Africa, FIBA Americas, FIBA Asia, FIBA Europe and FIBA Oceania) through www. fibatv. com which will include a live and delayed subscription service, free 90–second highlight clips, advertiser funded interviews and features as well as 250 classic games. The deal will mean that fans will be able to login to watch games from the FIBA Continental Championships and the 2010 FIBA World Championships as well as view and search games from the online FIBA Archive. Perform will also assist FIBA in commercialising its new media rights across mobile and internet platforms through its global rights and advertising sales team. To compliment this, Perform's internet and mobile highlight production services (currently used by the English Premier League and the English Football Association) will also be made available to FIBA with Perform managing live game ingestion, editing, commentary, encoding and distribution across FIBA's new mobile and internet partners.

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