Soccerex offers SA 2010 deal potential

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South Africa's peparations for the 2010 FIFA World Cup are coming along nicely, with FIFA Secretary–General, Jerome Valcke recently expressing his confidence that the event's stadia development is on track.

However, there are still key business deals to be done. Soccerex 09, (28 November to 2 December), is the football industry's last chance to meet the key decision makers responsible for these deals. Following the recent South African elections, many new provincial government figures were elected. Soccerex has been well supported by all the South African provinces, with all nine attending last year and a large contingent of new government figures will be present at this year's event. Ahead of this years convention, Soccerex has teamed up with GEDA (the Gauteng Economic Development Agency) to host a special workshop dedicated to revealing the final business opportunities in South Africa ahead of the 2010 FIFA World Cup and other legacy projects. This workshop will take place before the Soccerex Press Conference on Wednesday 1 July in Johannesburg, and key decision makers from senior government and the LOC will be in attendance. On 4 December 2009, just two days after the Soccerex 09 convention concludes, the 2010 FIFA World Cup final draw takes place in Cape Town. This momentous occasion will bring together the FIFA officials, the 32 federations of the competing nations and the world's media to draw the group stages of the 20th FIFA World Cup tournament. The combination of the Soccerex 09 convention and the FIFA World Cup final draw signals the final phase of preparations for the first African based FIFA World Cup. After speaking to FIFA, top media organisations and many of the likely federations that will be travelling to the draw, it is clear many are planning to build Soccerex 09 (28 November to 2 December) into their business schedules. For more information on Soccerex 09 please call +44 (0) 208742 7100 or visit www. soccerex. com.

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