FEI offers event video online

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The FÉdÉration Equestre Internationale (FEI) has agreed a new three–year deal with online sports media company Perform to develop and promote a new video website, www.feitv.org.

FEI. TV combines live coverage, video–on–demand, highlights, interviews and equestrian lifestyle features and incorporates an archive area which enables visitors to look back at favourite rider and horse career–defining moments. Events covered will include the 2009 FEI Jumping & Dressage European Championships; the 2009 FEI Eventing European Championships; the 2010 FEI World Equestrian Games; the FEI Jumping World Cup; the FEI Eventing World Cup; the FEI Dressage and Driving World Cup; and the FEI Nations Cup. Under the new deal, Perform will assist the FEI with website design and development, live feed and on–demand content ingest, digital video management and streaming, digital marketing, driving traffic to the site, and monetising the site's sevices. 22 March 2009 saw the first live coverage event – this season's final qualifier of the Rolex FEI Jumping World Cup. FEI. TV can be accessed through a combination of free–to–air and subscription; content can also be downloaded for quick and easy user access. Said Alex McLin, FEI secretary general: "As the international governing body of equestrian sport, it has long been our ambition to find a way of allowing the millions of horsesport enthusiasts from around the world the opportunity of watching the finest FEI events any time, any place. We are very optimistic that this platform will not only deliver an excellent service to our existing community but that it will also enable us to reach out for new target groups and in particular strengthen the relationships with younger audiences. "Added Christian Osterode, FEI commercial manager and project leader: "FEI. TV is a thrilling development as it brings all the beauty and excitement of our sport literally to our fingertips. With FEI. TV, the best of equestrian sport is now only one click away. "

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