New US Olympics network

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The US Olympic Committee (USOC) and Comcast Corporation have entered into an agreement to form the US Olympic Network (USON), the first–ever cable television network devoted solely to the Olympic Movement.

Expected to launch in 2010, broadcasting year–round, and using multiple platforms, including television, video on demand and online, the USON will provide a window into the quests of American athletes to reach the pinnacle of their sports. Viewers will be able to watch live coverage of championship competitions and, after 2012, Olympic trial events in a wide range of sports, plus live, non–stop news reports, commentary, interviews from the locations of future Olympic and Paralympic Games, and classic Olympic footage through its exclusive US access to thousands of hours of programming. Additionally, the USON will provide video on demand content, enabling subscribers to watch their favorite Olympic athletes and their feats whenever they want. A broadband platform will also be established for internet customers to experience the passion of the Olympic Games online with news, highlights, and event coverage. The transaction is subject to closing conditions. " The US Olympic Network will be a dream come true for fans of the Olympic Games, delivering rich year–round content associated with the world's greatest sporting competitions, " said Stephanie Streeter, acting chief executive officer of the USOC. " By bringing the stories, competitions and history of the Olympic Movement into American homes year–round, the USOC hopes to not only inspire a new generation of athletes but also to educate young people about the ideals and values of the Olympic movement. And, we believe strongly that the USON can also serve as a template that can be used in other parts of the world to expand access to the Olympic experience. Plus, the USON's unparalleled year–round exposure of the Olympic brand – already one of the world's most recognizsed and respected – will generate compelling opportunities for Olympic sponsors to expand their association with the Olympic Games and the Olympic Movement. At the same time, we believe it will enhance interest in and viewership of Olympic–related coverage on broadcast networks. We are excited to work with all of our partners, and everyone associated with the Olympic Movement, to establish the USON as the foremost full time channel for Olympic–related content. " USON is conceived as a network to support the public interest of furthering the Olympic Movement's international mission of promoting peace through the Games. The USOC intends to use a significant portion of its net proceeds from the network's operations to help fund the training of American athletes. ProgrammingThe USON will appeal to a broad demographic consistent with the US' strong interest in the Olympic Games. It intends to air programming that is appealing to a younger demographic interested in sports and pop culture, as well as the traditional Olympic fan base with a greater understanding and recollection of the historic significance of past Olympic Games. USON will deliver compelling programming such as: –– The USOC's major events, including those sponsored by National Governing Bodies of Olympic and Pan American sport organizations, and the exclusive rights to the US Olympic Trials after 2012; –– Archive–based shows utilising thousands of hours of existing Olympic content; –– Films, movies and documentaries; –– Original series; –– Instructional programming; and –– News and talk shows that feature the engaging personalities of Olympians, Paralympians and hopefuls, and their quest to reach the pinnacles of their sports. The USON, in addition to its cable and satellite presence, will integrate new media across all available platforms that will enable a strong personal connection between Team USA and Americans who will be inspired by their Olympic quest.

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