Winter spirit for Comcast

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With the 2010 Olympic Winter Games in Vancouver BC only months away, US cable company Comcast has unveiled a unique, new advertising and integrated marketing campaign that features some of Washington state's winter athletes and benefits some of the state's most inspiring people – the athletes of Special Olympics Washington.

Comcast and representatives from Special Olympics Washington announced the comprehensive broadcast and print campaign called 'Comcast Local Heroes' at a news conference in October 2009 at Seattle's Westin hotel. Organisers are hoping the campaign can raise as much as $80, 000 to be split between Special Olympics Washington and the state's elite winter athletes. The comprehensive marketing campaign features the Comcast Local Heroes, a unique combination of some of the state's most talented winter athletes, world champions, past Olympians, Olympic hopefuls, athletes from Special Olympics Washington and Washington's own skiing legend, Phil Mahre. " Having had the opportunity to compete in multiple Olympiads, and having had the good fortune to live out my own dream of winning a gold medal, I can attest to how incredibly important sponsor support can be to an athlete's success, " said Mahre, who won a gold medal in the slalom at the 1984 Winter Olympics. " I love that Comcast is reaching out to support these kids before they become household names, when they need it most, and that they are doing so in a highly visible way that will showcase these great athletes to people across Washington and that it all ties together in support of a great organization like Special Olympics Washington. I wish this sort of programme was around when I was competing and I'm honored to be part of it now. " In addition to Mahre, the Comcast Local Heroes team includes; Scott Macartney, a downhill skier from Kirkland; Bree Schaaf, a bobsled driver from Bremerton; Shelby Corno, a Special Olympian from Sammamish; Torin Koos, a cross country skier from Leavenworth; Karen Thatcher, an ice hockey player and world champion from Blaine; J. R. Celski, a short track speed skater and world champion from Federal Way; Kenneth Larson, a Special Olympian from Tukwila; Patrick Deneen, a freestyle skier and world champion from Cle Elum; and, Sean Halsted, an adaptive nordic skier from Spokane. " Comcast's connection to our local customers and to the local communities where we live and work has always been important to the company. We see this campaign not only as a great way to raise awareness of the many aspiring Olympic athletes in this state, but to support our Special Olympians, who have been such an inspiration to all of us, " said Tom Pierce, VP of sales and marketing for Comcast and a member of the Board of Directors for Special Olympics Washington. The campaign highlights Comcast's Local Heroes using Comcast products and services to keep them connected to friends and family as well as entertained. The team's two Special Olympians, Shelby Corno and Kenneth Larson, are featured in group shots with the rest of the Comcast Local Heroes team as well as in advertisements and marketing materials, promoting the sale of a Comcast Local Heroes commemorative pin to benefit the Local Heroes and Special Olympics Washington. Collecting pins commemorating the Olympic Games has been an extremely popular pastime among fans. The Comcast commemorative pins can be ordered online at www. comcastlocalheroes. com. Each pin costs $10 plus tax, shipping and handling.

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