Global Tourism Vacation Forum 2009

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Seventy–six years ago, the British writer James Hilton wrote 'Lost Horizon', a book that depicted to the world an idyllic vacation resort paradise full of dreams and poetry – Shangri–La. On 9 November 2009, the Global Tourism Vacation Forum 2009 was held in a Shangri–La Resort prototype – the China Diqing Shangri–La. The theme of the forum was " enter into a New Era of Vacation Tourism, " declaring that: " A new era for vacation tourism to experience original, natural ecological beauty and taste of unique cultures has arrived!" Guests and journalists from China, Greece, South Korea, Switzerland, Bangladesh, Indonesia, Bulgaria, Oman, Chile, Turkey, Nepal, Pakistan, India, Hungary, Peru, Pakistan, Malaysia and another 22 countries participated in the forum. At the forum opening ceremony, governor Chen Jianguo Diqing announced to the world: "Our goal is to build Diqing to become the world's top tourist resort, and Shangri–La to become the world's tourism treasure, so that Shangri–La really becomes the world's Shangri–La!" The Global Tourism Vacation Forum was founded by the International Tourism Marketing Association.

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