Wal-Mart gets 2010 contract

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Wal–Mart has been appointed to operate 2010 FIFA World Cup Official Event Stores in nearly all of its retail markets around the world, including Asda in the UK.

Wal–Mart Stores has announced that it will collaborate with FIFA's exclusive worldwide master licensee, Global Brands Group (GBG), to operate 2010 FIFA World Cup Official Event Stores in nearly all of its retail markets around the world, including Asda in the UK. Walmart will feature FIFA event branded shops inside select stores that will offer exclusive FIFA World Cup official licensed products and host special events leading up to the games. " We want soccer [football] fans around the world to participate in the world's most spectacular sporting event by giving them access to exclusive FIFA World Cup merchandise at a great price, " said John Aden, senior vice president, Walmart International. ''This is a unique opportunity for us to leverage our global scale, bringing the 2010 FIFA World Cup South Africa experience to Walmart stores for our local customers. " The FIFA World Cup will begin on 11 June 2010 and finish on 11 July 2010. More than 26bn cumulative viewers watched the 64 matches of the 2006 FIFA World Cup. Football is by far the biggest sport in Europe, South America, Africa and the majority of markets in Asia. Jerome Valcke, FIFA secretary general, said: " This is an important milestone in our goal to connect with fans around the world. Given Walmart's global leadership position in the retail industry, it is the ideal platform to showcase the world–class merchandise we have been developing specifically for the 2010 FIFA World Cup. " Mark Matheny, CEO and Co–Chairman of Global Brands Group, added: " We are delighted to work with Walmart for the 2010 FIFA World Cup. In the 105 year history of the association, this is the first time that such a coordinated retail presence with one retailer has been achieved. " All 2010 FIFA World Cup branded merchandise will be customised for the country where it will be sold. With everything from hats and bags, to footballs and T–shirts, fans who visit the shops will be able to support their team. Walmart stores in Argentina, Brazil, Canada, Chile, China, Costa Rica, El Salvador, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico, the UK and the US are anticipated to participate.

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