Thunderbirds are green

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The PGA Tour has announced that the FBR Open will be renamed the Waste Management Phoenix Open after signing a partnership with the environmental services provider.

The PGA Tour and The Thunderbirds – a prominent local organisation and the hosts of the Open since 1939 – reached the agreement for a six–year partnership with Waste Management after a 10–month search for a new title sponsor. " We are thrilled to have Waste Management on board as our new title sponsor, " said John Felix of The Thunderbirds. " Our partnership with FBR has been tremendous, and we can't thank them enough for their sponsorship and charitable contributions to this community. " Since 2004, when FBR became our tournament's first title sponsor, we have raised close to $38m for local charities, including a PGA Tour record $8. 6m following the 2008 tournament. Our new relationship with Waste Management will allow The Thunderbirds to continue our philanthropic efforts in the Phoenix community for years to come. " David Aardsma, senior vice president of sales and marketing, Waste Management, added: " It is our plan to implement our service at the Waste Management Phoenix Open in partnership with the PGA Tour and The Thunderbirds and eventually turn this major sports event into the greenest tournament on the PGA Tour. It is our plan to showcase practical reduction and recycling solutions and raise awareness about solutions that fans and communities can incorporate into their businesses and lives. We hope the fans will not only come to watch great golf but also get some tips on being green. ","43

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