2010 FIFA World Cup goes green

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Yingli Green Energy, owner of the Yingli Solar brand, a leading solar energy company and one of the world's largest vertically integrated photovoltaic manufacturers has become the first renewable energy company to sponsor the FIFA World Cup. This year's tournament will be held in South Africa from 11 June to 11 July, 2010. Yingli Green Energy is also the first Chinese company to seal a global sponsorship deal with FIFA.

By joining the list of FIFA World Cup sponsors, Yingli Green Energy is answering FIFA's call to make the world's most popular sport not only a celebration of the game but also a sign of respect for the planet that we inhabit. The announcement was made at a Yingli 2010 FIFA World Cup sponsorship–signing ceremony and press conference hosted in Beijing, with video messages from FIFA headquarters in Zurich. By establishing this alliance with FIFA, Yingli Green Energy is aiming to further its strategic marketing initiatives worldwide in conjunction with the FIFA World Cup. Yingli Green Energy's sponsorship agreement for the 2010 FIFA World Cup gives the company global marketing rights, including certain ticket, perimeter–board advertising and media rights as well as the right to showcase its solar products at the fan zones in the FIFA World Cup stadia. Additionally, the agreement gives Yingli the right to place its company logo next to the FIFA World Cup Official Emblem and advertise or promote its products and services at each step of the distribution process. Yingli will have access to extensive on–site opportunities at FIFA World Cup stadia for marketing and promotion purposes.

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