DB Schenker in curling deal

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Infront Sports & Media, exclusive marketing and media partner of the World Curling Federation (WCF), has secured DB Schenker as Official Supplier and Logistics Partner for the next four years. The long–term agreement includes two Winter Olympic Games (Vancouver 2010 and Sochi 2014) as well as all WCF events until 2014.

Dr Thomas Lieb, chairman of Schenker, said: "There is an excellent fit between curling and the DB Schenker brand – the nature of our involvement provides us with the perfect platform to fortify our position in key markets across the globe. Specifically, we are looking forward to involvement with the sports events in the years to come. It will be remarkable to experience the benefits that come with being an essential component to the organisation of the WCF. " Vital storage and shipment solutionsThroughout the agreement DB Schenker will provide vital storage and shipment solutions to the WCF–including a 40ft container to ease the logistical transportation of WCF equipment between games. As an Official Supplier, DB Schenker receives exposure at the events and on the website. The sponsorship opportunities include advertising on–site logo integration on all print materials and internet presence, on–site product placement and VIP access as well as meet and greet opportunities with athletes. Alongside partner brands such as Capital One, the Canadian financial services company, and Le Gruyère, the Swiss cheese company, DB Schenker was the first of four suppliers to become part of a new marketing programme organised by Infront and the WCF which was introduced in 2009. The idea is to optimise the visibility of sponsors and partners involved providing a clear hierarchy. The programme offers companies the opportunity to be directly associated with the WCF and benefit from its worldwide exposure and reputation. The WCF is one of the seven international sports federations that are currently part of the Winter Olympic Games programme. Les Harrison, president of WCF, commented: "With DB Schenker Infront has found another strong and prestigious partner for the WCF. The company will be able to deliver on logistical challenges, providing security and confidence for our operations. It's good to have a globally stable partner; we are looking forward to DB Schenker benefiting from their return on investment as partner to the WCF, we are confident the rewards of our association will be first class, strengthened further by our status as an Olympic Sport. "

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