GSIS adds fizz to line-up

Sport Business News

The chief marketing and commercial officer of The Coca Cola Company, the world's most valuable brand, Joseph V Tripodi, has been added to the list of speakers at the Global Sports Industry Summit (GSIS) 2010.

Joseph V Tripodi is executive vice president and chief marketing and commercial officer. Tripodi leads a function consisting of the combination of the company's global marketing and commercial organisations. In addition to overseeing all aspects of marketing, he is responsible for coordinating and leading the company's strategic direction in commercial leadership. The Coca–Cola Company is one of the longest–standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of FIFA World Cup that began in 1978. Coca–Cola has had stadium advertising at every FIFA World Cup since 1950. In November 2005, FIFA and The Coca–Cola Company extended their long–time partnership for another 16 years, from 2007 until 2022. Tripodi joins the likes of MasterCard chief marketing officer Larry Flanagan; VISA chief marketing officer Antonio Lucio; Heineken chief marketing officer Alexis Nasard; Sony Ericsson WTA Tour chairman and chief executive Stacey Allaster; AB InBev global director sports Eelco van der Noll; London 2012 director of sports Debbie Jevans; BBC director of London 2012 Roger Mosey; ESPN Star Sports managing director Manu Sawhney; AEG's president and chief executive Tim Lewieke; Octagon president and chief executive Rick Dudley; Wasserman Media Group chairman and chief executive Casey Wasserman; Infront Sports and Media president and chief executive Philippe Blatter; Total Sports Asia founder Marcus Luer; FISU secretary general and chief executive Eric Saintrond; FIFA Beach Soccer chief executive Joan Cusco; Bonham & Associates founder Dean Bonham; HBS founder and chief executive Francis Tellier as speakers at the Global Sports Industry Summit 2010. GSIS brings together a powerful community of leaders who are setting the agenda for the international sports industry. The summit focuses on the world economic crisis influence on the sports industry and on the tension between tradition and innovation in sport as the industry looks to expand while staying true to its roots. Exclusively reserved for the leading players in the sports industry, the summit's high–level participation and practical discussion will encourage open, constructive and candid debate. Topics to be discussed include:• World Economic Crisis: influence on sport industry, solutions • Taking the game global: Rationale, risk, reward • Radical innovation: Re–thinking the fan experience • Innovating to enhance sponsorship value • Stadia • Media: Channels, consumers and the brave new (virtual) world of sports • The modern Olympics: Lessons and opportunitiesMajor Events International is a media partner of the event. For further details contact:Nadia Fauvetsales@sportsindustrysummit. comwww. sportsindustrysummit. com

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