Carlsberg refreshes EURO 2012

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UEFA and Carlsberg have announced an extension of their long term sponsorship agreement for UEFA's flagship national team competition, a relationship which began in 1988 at the UEFA European Championship in the former West Germany.

Carlsberg therefore becomes the fifth global partner for UEFA EURO 2012 following on from the previous announcement of the adidas, Castrol, Coca–Cola and Hyundai–Kia agreements. As part of this sponsorship agreement, Carlsberg will benefit from exclusive marketing rights for alcoholic beverages within official premises of the competitions. Carlsberg will also continue to offer European football fans sole and exclusive programmes such as the opportunity to present the 'Carlsberg Man of the Match Awards'. In addition to the partnership of UEFA EURO 2012 Carlsberg will also benefit from global marketing rights for the UEFA European Under–21 Championship 2011 to be held in Denmark.

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