LG Electronics hits the slopes

Sport Business News

Consumer electronics company LG Electronics (LG) has renewed its title sponsorship of the International Ski Federation (FIS) Snowboard World Cup for the 2010–11 season.

As one of the biggest winter sports competitions in the world, the LG FIS Snowboard World Cup 2010–11 competitions will take place across some 20 cities in more than 15 countries between September 2010 and March 2011. Broadcasters in more than 80 countries will cover the LG FIS Snowboard World Cup and the LG logo will appear on athletes' uniforms, outdoor billboards and special product experience booths. One of the key highlights of the LG Snowboard FIS World Cup season are the Big Air events that take place in the heart of some of the world's premier cities including London (UK), Seoul (Korea), Stockholm (Sweden), Barcelona (Spain) and Quebec City (Canada). Organisers will build a large ramp similar to a ski slope for events in each city as competitors fly off the ramp performing aerial tricks. A number of other events including concerts and LG promotional events will take place around the Big Air events. "We're delighted to be continuing the successful sponsorship of FIS for the third year in a row, " said Paul Meadows, head of brand marketing, LG Electronics UK & Ireland. "The events have grown in popularity over the years and really established themselves as fun–filled, spectacular shows, promising a great day out for people to enjoy with friends and family. "Gian Franco Kasper, FIS president said: "FIS is pleased to continue the excellent partnership with LG Electronics as the title sponsor for the global FIS Snowboard World Cup series. It is a real pleasure to work with such an engaged sponsor that keeps showing and growing its commitment to the sport from year to year. We look forward to further developing this relationship during next season. "The annual FIS Snowboard World Cup was first held in the 1994–95 season and has evolved to cover all aspects of the sport. From breathtaking freestyle performances on the half–pipe to thrilling rider–on–rider battles in snowboard cross, the FIS Snowboard World Cup has it all. The World Cup titles and coveted crystal globes are awarded to the athletes with the highest rankings in four categories – big air, half–pipe, snowboard cross and parallel–as well as in the overall standings.

Additional information