Ice hockey finds printer

Sport Business News

International sports marketing company Infront Sports & Media and KYOCERA MITA EUROPE have signed a sponsoring and servicing contract for the annual IIHF World Championship. Starting with the upcoming tournament in Germany on 7–23 May 2010 KYOCERA becomes the official print and copy partner and also the official data sponsor for the IIHF World Championship.

The official sponsor package provides KYOCERA with product category exclusivity and is designed to meet KYOCERA's marketing objectives. It includes KYOCERA's logo inserted as official data sponsor in the worldwide TV–signal as well as other branding opportunities. In addition the company gets access to game tickets and VIP hospitality. Uwe Gætze, senior manager of corporate communication at KYOCERA EUROPE commented: "A cumulative audience of 750m for last year's event in Switzerland was the proof point that investing in the IIHF World Championship would be valuable. The event fascinates fans around the globe and offers KYOCERA a superb communication platform to increase its brand awareness in traditional ice hockey markets such as Scandinavia and Eastern Europe – important markets for us. "As an official sponsor, KYOCERA will offer a print and copy service in all three of the championship venues – Cologne, Mannheim and Gelsenkirchen – providing copy services to the organising committee, the media centre and the on–site offices, 24 hours a day. During the events more than half a million pages will be printed and copied. The following official sponsors have already been confirmed – seven of which have been involved with the event for 10 years or more, including: AJ (home and office furniture – Sweden); Bauhaus (home stores – Germany); Intersport (sports retailing – Switzerland); Nike (sports apparel – US); Tissot (watches/timing – Switzerland) and Zepter (home and kitchen ware, cosmetics, health lamps – France). They have recently been joined by high–profile blue–chip sponsors including: Boehringer Ingelheim (OTC medicals – Germany); Henkel (detergents–Germany) and Raiffeisen International (banking – Austria). KYOCERA's sponsorship of the IIHF World Championship is the company's first big investment in winter sports. Besides the perimeter sponsorship of the 2009 ISU World Figure Skating Championship and the co–sponsorship of the BMW International German Open golf tournament, KYOCERA has mainly focused on football. In the past, the company has had jersey sponsorships with Atletico Madrid, Borussia Mænchengladbach, Atletico Paranaense (Brazil) and FC Reading (UK). The KYOCERA Corporation also owns Kyoto Sanga, a leading team playing in Japan's J–League.

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