USC 2010 race hots up

Sport Business News

Excitement is mounting as the shortlisted cities vying to be SportBusiness' Ultimate Sport City 2010 reveal their pleasure in making the cut for the lofty accolade.

Reigning Ultimate Sport City Melbourne was first to express happiness. "We are delighted that Melbourne has once again been shortlisted for the SportBusiness Ultimate Sport City award, " said Brendan McClements, chief executive of Victorian Major Events Company. "Melbourne's identity as a leading sports city has been part of our identity for many years, and we welcome the competition from other world cities such as Berlin, Madrid and Singapore for the mantle of SportBusiness Ultimate Sports City. Melbourne's strengths – our world class facilities, outstanding events network and our passionate sporting public–are a winning combination that attracts events such as the 2010 UCI Road World Championships and 2011 Presidents Cup to our city. We hope this will be enough to get over the line for our third straight win, " he added. The Singapore Sports Council (SSC) has hailed its inclusion on the shortlist for the first time as an "achievement". SSC chief (sports marketing group) Kelven Tan said: "We are truly honoured to be one of the 25 Ultimate Sport Cities to be shortlisted . . . To stand alongside some of the world's best sports cities and be one of only five Asian cities . . . is an achievement in itself. Whatever happens after this is a bonus. "Singapore is not the only new kid on the Ultimate Sport Cities block–being joined by both Manchester and Glasgow in the UK as well as Dubai, Johannesburg, Lausanne and Monte Carlo. Councillor Archie Graham, Glasgow City Council's spokesman for the Commonwealth Games, welcomed the announcement and said: "We are rightly considered the home of Scottish sport and in recent years we've played host to world–class events from the UEFA Cup Final to gymnastic grand prix and world championships. The quality of our stadia and facilities is second to none. From the £18m refurbishment of Scotstoun's athletics and rugby facilities to the £113m we're investing in the National Indoor Sports Arena and Sir Chris Hoy Velodrome, Glasgow is proving its credentials as an incredible host city. "Councillor Mike Amesbury, executive member for culture and leisure at Manchester City Council added: "Manchester is renowned for its incredible sporting legacy and to be recognised again internationally for our achievements would be a great honour. Our superb venues, organisational skills and 'can do' attitude are the result of a tremendous amount of dedicated teamwork. " The 'SportBusiness Ultimate Sport Cities Awards' are the internationally recognised rankings of the world's top sports hosts. Initiated by independent industry consultant Rachael Church–Sanders in 2006 and repeated in 2008, the 2010 awards will be the third time the recognition has been given. Cities are selected based on SportBusiness' extensive database and knowledge of sports events and the destinations that host them. The shortlist was comprised by analysing the locations of over 2, 000 sports events and federations globally between 2006 and 2014 and awarding points according to the importance of the event or federation. As in the past, the shortlisted cities will now be further evaluated according to the size and volume of events they have hosted between 2006 and 2014 alongside a range of other criteria including:• stadia and venues• transport and infrastructure• government and public support• legacy• quality of life• marketing/promotional ability• testimonials/experiences of event personnel. To reflect the number of smaller cities aspiring to host major sports events, SportBusiness has introduced new size bands this year enabling awards to be made to cities with populations of 1m or below, between 1m and 3. 5m, between 3. 5m and 7m and finally, 7m or above. The final results will be announced at the SportAccord Convention in Dubai next month and the prize of Ultimate Sport City 2010 will be presented to the winning city. Final Shortlist for Ultimate Sport Cities 2010 (in alphabetical order)BeijingBerlinBudapestChicagoDohaDubaiGlasgowIstanbulJohannesburgLausanneLondonMadridManchesterMelbourneMonte CarloMoscowNew YorkParisRio de JaneiroRomeShanghaiSingaporeSydneyValenciaVancouverFor further details about The SportBusiness Ultimate Sport Cities Awards 2010, contact Stuart Lewis at Stuart. Lewis@sportbusiness. com. To supply information or views on any of the shortlisted cities, please contact Rachael Church–Sanders on rchurch@sportbusiness. com.

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