TV looks to emerging markets

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Developing markets such as the Middle East and Latin America will each see a number of broadcast vendors expanding their operations in these regions, although the total percentage of vendors with operations in these areas will still be relatively small relative to the other regions. This is one of the key findings from The 2010 Big Broadcast Survey (BBS), conducted by Devoncroft Partners.

The Survey is the largest and most comprehensive market study of the broadcast industry–nearly 6, 000 people in 120+ countries participated in the project. Conducted annually, the BBS researches and provides insight into the following:Technology and business–oriented trends in the broadcast industry. Budgets, projects, and buying habits of broadcast technology buyers such as broadcasters, playout centres, cable/satellite/IPTV operators, and systems integrators. Perceptions of leading broadcast industry vendor brands by a global audience of technology buyers. Vendor brand ranking in a variety of product categories (27 product categories are included in the 2010 BBS report); all of which can be segmented by geography and customer type. An overview of how broadcast technology vendors rank technology trends, sell product, plan to grow, and would like to improve their businesses. The Survey was carried out between November 2009 and March 2010. The Survey Results are offered free–of–charge to all participants in the BBS, as well as to other interested parties. Included in the document are high–level findings from each of the three available report types derived from the 2010 BBS dataset:The 2010 BBS Global Market ReportThe 2010 BBS Global Brand Report27 separate BBS 2010 Product ReportsIf MEI readers would like information about purchasing one or more of these reports, please visit www. devoncroft. com. If you have any questions about this document, or if you would like to register to participate in future research projects, please visit www. bigbroadcastsurvey. com.

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