Shanghai World Expo opens

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As the World Expo officially kicked off, live event and theatre production company David Atkins Enterprises (DAE) stunned the world with the largest outdoor multimedia display in history at the Opening Ceremony, which took place on Friday 30 April 2010 at 20:10 CST.

" This is the first time an overseas company has been invited to independently create and produce an event of such scale within China, " said David Atkins, executive producer and artistic director of the Outdoor Opening Ceremony. " We are deeply honored to have worked so closely with the Expo team over the past three years, on creating a ceremony worthy of showcasing China–and the great city of Shanghai–to the world. " As China pulls out all stops to stage the largest World Expo since its 1851 inception, anticipation reached fever pitch for the first Opening Ceremony of this magnitude. The show was a non–stop pageant of fireworks, lights, lasers, LED graphics, fountains, boats and music. It set numerous world records, such as the biggest LED screen, the largest searchlight installation and one of the largest pyrotechnic displays ever created. The 30–minute Outdoor Ceremony took place along a 3. 4 km stretch of the Huangpu River in central Shanghai. An estimated global audience of 3bn watched DAE's most recent success – the Opening, Closing and Victory Ceremonies of the Vancouver 2010 Olympic Winter Games. As DAE delivered yet another groundbreaking show, Ignatius Jones, artistic director, said: " We're thrilled to have brought this amazing event to life, as Shanghai cements her status as one of the world's greatest cities and China raises the bar for Expos of the future. " This announcement comes on the heels of DAE's rapid expansion into Asia, Europe and North America, supporting increased demand for the company's elite creative services. DAE also created and produced the ceremonies of the Doha 2006 Asian Games, the Sydney 2000 Olympic Games, as well as the Handover Ceremony of the Melbourne 2006 Commonwealth Games.

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