20 Centres for 2010

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'20 Centres for 2010' is the official campaign of the 2010 FIFA World Cup. The goal of the campaign is to raise $10m to fund the construction of 20 Football for Hope Centres across Africa.

Five centres will be located in South Africa and 15 across the rest of the continent. Each will feature a mini–pitch with one–star artificial turf along with classrooms and health care facilities, providing young people a place to play and gather as well as access to counselling, health and educational services. The 2010 FIFA World Cup Official Campaign marks the first time that the world's largest football event will harness the power of the game itself to inspire positive social change. Following the success of previous campaigns in 2002 ('Say yes for children') and 2006 ('6 villages for 2006'), the 2010 campaign is being conducted within the framework of the Football for Hope movement – the key element of the strategic alliance between FIFA and streetfootballworld. The Football for Hope Centres are, above all, an investment in existing organisations, many of them streetfootballworld network members that use the power of the game to promote positive social change in their communities. The centres are being located at the sites of Football for Hope implementing partners, all of which are national governing bodies active in the field of development through football. All organisations selected to host a Football for Hope Centre use football as a tool to address children's rights and education, anti–discrimination and social integration, environmental protection, health promotion or peace building. The construction of the centres will not only provide long–term infrastructure but also improve the delivery of the unique programmes of the Centre Host organisations. The Football for Hope Centres represent a key contribution to the legacy of the 2010 FIFA World Cup. Long after the final whistle is blown, the centres will continue to serve their local communities through sustainable programmes that use the beautiful game to inspire positive social change. Each centre will be designed in close collaboration with the Centre Host in order to ensure that the infrastructure is suitable for the needs of the community and the programmatic aims of the centre. By building relationships with local public health and education service providers, the Centre Host organisations actively seek to link youth to existing opportunities and strengthen networks within the community. The first four Football for Hope Centres were to have been built by June 2010 and include Cape Town, South Africa (Grassroot Soccer), Bamako, Mali (AMPJF), Nairobi, Kenya (MYSA), Windhoek, Namibia (Special Olympics Namibia). Shortly afterwards, the Football for Hope Centres in Kigali, Rwanda (EspÉrance) and Cape Coast, Ghana (Play Soccer) will be ready. These first six centres will serve as models for the development of the next 14. Stakeholders and supportersThe Football for Hope Centres are long–term projects for all the parties involved in their development. The Football for Hope Centre model is based on partnership and cooperation between various stakeholders and the principles of matching resources and complementary expertise. There are many different organisations and institutions committed to support the local organisations in continuing to deliver excellent community services, including streetfootballworld; FIFA; FIFA Partners; national football associations; national, regional and local governments and various investors and foundations. For instance, with support from the Jacobs Foundation streetfootballworld is supporting the local organisations in the area of education through football to deliver their existing programmes and to develop new and innovative solutions to address key challenges in their local communities. Streetfootballworld is also providing opportunities for knowledge transfer and facilitating the exchange of good practice experiences with other organisations working in the field of development through football. This provides opportunites for the Centre Hosts to select and adapt successful education through football models to their own local contexts. Promoting access to effective programmes through the streetfootballworld network thus enhances the positive impact local organisations have on individuals and entire communities. Kick4LifeKick4Life, a UK charity backed by the Vodafone Foundation to tackle the AIDS crisis in Lesotho in Southern Africa, was selected by FIFA in March 2010 to host a sport, health and education centre as part of the '20 Centres for 2010' campaign. Kick4Life has spent the past four years delivering a range of programmes focused on tackling HIV by providing sports–based health education, voluntary testing, life–skills development and support into education and employment. Steve Fleming, Kick4Life co–founder said: " Being selected as a centre host as part of the official World Cup campaign is a fantastic development for Kick4Life that will provide a first class sports, health and education facility right in the heart of Maseru, Lesotho's capital. It will enable us to deliver activities to thousands of orphans and vulnerable children in an aspirational setting, and become, we hope, a centre of excellence for the use of football as a tool for social development. " In 2008, England Manager Fabio Capello visited a Kick4Life event in Lesotho where he witnessed a young boy being tested for HIV. It was here he called upon the world of football to do more in the fight against disease and poverty. Capello said: "I have seen first hand how Kick4Life is actually changing lives for the better. This summer all eyes will be on South Africa, and it is my hope that we can harness the power of the game to transform the lives of some of the world's most disadvantaged people, and continue to fight this disease". Kick4Life has been backed by Vodafone since 2007. Andrew Dunnett, director of The Vodafone Foundation said: "We know from working with Steve and his team that football has the unique power to inspire, unite and make a difference. We are proud that Kick4Life has been acknowledged by FIFA for its work in using football to fight HIV, disease and poverty. "

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